Mr Swamy, CEO of Swamy Textiles, who once couldn’t even afford a scooter, now cruised through the entire city in his Range Rover. Know why? Cause he chose SEO to grow his business. In this article, we will explain to you what is SEO and how it helps to grow your business from bottom to top.
You are scrolling and scrolling on the internet, to get an understanding of a product, service, or business you just purchased, but all you come across are websites and businesses not even close to the one you are looking for.
Now imagine you are a business owner; don’t you want to see your website as soon as you type the description of your product? But all you’re getting to see are websites of businesses far from what you offer in the market, or websites of businesses providing products far inferior to the ones you provide.
Is it taking too much time for your website to attract a target audience and increase traffic on it?
Bummer, right? This is where SEO comes in. SEO is widely known as ‘Search Engine Optimization.
Whether you are a multimillion-dollar company or a local businessman. Your product or services are being searched about on the internet at this very point, and do you know what will get it to pop up first on the customer’s home screen? SEO!
If your brand or business has a website. It must be SEO-optimized!
All that we could do for our growing business in the past years was advertise through platforms like television, newspapers, magazines, and hoardings whereas in today’s time, the most efficient way to promote one’s business, brand, or services is through phones.
An individual checks their phone 58 times per day, and 91.68 % of people are cellphone owners.
What Is SEO?
SEO is a set of techniques and practices used to optimize websites. The purpose of using this is to engage more target audiences to improve their visibility on search engines.
When searching for specific phrases, words, or descriptions related to a particular product, business, or service, SEO makes sure to present your website prominently in the search results.
Whether it is to target a particular audience, get more subscribers, or advertise your business in small or multi dollars doesn’t matter. SEO makes sure your website is the first to be presented on the search engine.
How SEO Helps In Growing Business?
Search Engine Optimization helps websites to increase visitors, and target audience, and improve their visibility on search engines through several techniques and processes, such as:
- Keyword research- Someone wants to know how to ‘get rid’ of the ‘creases’ on their brand new ‘Jordans’ that they’ve worn just once. Is your website SEO-optimized? If yes, then worry not, as your website will be the first to pop up. Keyword research involves identifying words and phrases potential visitors use when searching for content related to your website and allows you to optimize the content on your website accordingly.
- High-Quality Content – Search engines show only the high-quality content on the top when someone searches for anything on the web. Search Engine Optimization helps to create high-quality content. This is where SEO comes in as it helps websites create content that is of high quality and most relevant to the target audience. It is SEO’s utmost priority.
- Getting Recognized – There are multiple websites on the internet today, nobody cares if your company is a multi-dollar company or a local shop. The main thing is people know about your business or products and this is possible with the SEO. Using search engine optimization, you can show your business in front of the target audience.
- Analytics and monitoring – SEO uses tools like Google Analytics to track traffic on the website and its overall performance also hinting at scope for betterment by monitoring user behavior and assessing the effectiveness of SEO strategies.
- Improved User experience – SEO optimizes content to provide relevant information. It also helps by ensuring mobile responsiveness and enhances page responsiveness, thus providing an improved user experience.
Conclusion
Digital marketing will only see growth in the upcoming decades. Due to the cost optimization, we have seen growth in larger businesses but also small local businesses using SEO.
Using SEO you can build a bigger business by the engagement of more people. Thus using SEO strategies today is the best way to encompass any challenges. You can use it as a barrier to grow your business in the future. Digital marketing is the present and the future, and SEO is what fuels it.
Pronatti Wylie.
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